The Shopify Solutions Podcast
Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
Episodes
184 episodes
Episode 184 - Metaobject Pages: Building Custom, Dynamic Web Pages in Shopify
4/29/26Episode SummaryThis episode explains how to build scalable, dynamic web pages without coding, duplicating templates, or using third-party apps.The Core Concept: While metafields add single data points to ex...
Episode 183 - How to Use the Shopify Knowledge Base App for Agentic Commerce
4/15/26Episode SummaryAs AI agents like ChatGPT and Perplexity become a growing sales channel, Shopify store owners need to think beyond traditional SEO. This episode explores the concept of Agentic Commerce — where AI ac...
Episode 182 - A Practical Guide to Shopify's Agentic Storefronts
4/1/26Episode SummaryThis episode explains what Shopify’s “agentic storefronts” are, why they matter, and what store owners should do to prepare.It frames a shift in e-commerce: shopping is moving from website...
Episode 181 - Shopify Collective with Modern Hoopla
3/18/26Episode SummaryThis episode features a conversation with Kate Latham of the brand Modern Hoopla about their experience using Shopify Collective, Shopify’s wholesale-style marketplace that connects bra...
Episode 180 - Designing Product Pages That Answer Buying Objections
3/4/26Episode SummaryIn this episode, Matt Sucha discusses the psychology behind consumer decision-making and how e-commerce store owners can improve their product pages by focusing on customer objections.Key Takeaways:<...
Episode 179 - More ADA Compliance for Shopify Stores
2/18/26Episode SummaryIn this episode, host Scott Austin continues the conversation about ADA (Americans with Disabilities Act) compliance for Shopify merchants by talking with Amanda Porter from Interact One about how complianc...
Episode 178 - Let's Review some Shopify Stores
2/4/26Episode SummaryScott selects several real Shopify stores by searching a specific long-tail query (“Valentine’s gift for wife of 30 years”) and examines how they appear in different search experiences (Google Search, Google...
Episode 177 - ADA Compliance in Shopify Stores
1/21/26Episode SummaryThe host, Scott Austin, talks with Jordan Brannon from Coalition about ADA (Americans with Disabilities Act) compliance for online stores and why it has become a major concern for Shopify merchants. They di...
Episode 176 - Day in a Canoe Podcast
1/7/26Episode SummaryIn this episode, host Scott Austin appears as a guest on the Day in a Canoe Podcast, hosted by Nathan Mersereau. They discuss Scott’s personal and professional journey, including his early life growing up in ...
Episode 175 - Talking ADA Compliance with an Attorney
12/24/25Episode SummaryGuest & TopicHost Scott Austin brings on attorney Brenda Pagliaro to explain ADA (Americans with Disabilities Act) compliance as it applies to e-commerce websites, especially S...
Episode 174 - This Shopify Stuff is Hard Work
12/10/25Episode Summary🎙️ What the episode is aboutThe episode is actually the host — Scott Austin of JadePuma — being interviewed on another podcast, where he reflects on running a Shopify-focused agency, his career ...
Episode 173 - Discount Codes in Shopify
11/26/25Episode SummaryEpisode 173 covers how Shopify merchants use discount codes and why unique, single-use codes often outperform public sitewide codes. The guests share data from 162,000 discount sets, showing that 20% off i...
Episode 172 - Shopify App Development Just Got Easier
11/12/25Episode SummaryHost Scott Austin interviews his business partner Charles Swayne about how app-development for Shopify has matured—especially via the newer “extension only” app model released in 2023. They cover the...
Episode 171 - Let's Review some Shopify Stores
10/29/25Episode SummaryScott Austin reviews three real Shopify stores and shares practical insights on what makes a store effective — and where many fall short. He looks at design, navigation, product presentation, branding...
Episode 170 - Storytelling with Video
10/15/25Episode SummaryThe host, Scott Austin, interviews filmmaker Jake Isham on how to use video as a storytelling tool for brands and e-commerce stores. 💡 Key TakeawaysWhy video matters for e-co...
Episode 169 - Create Videos or Fail
10/1/25Episode SummaryThe episode stresses that video content is essential for Shopify brands—without it, you risk being invisible. Guest Sonja from Partly Sunny Projects shows how authentic, consistent TikTok videos (often...
Episode 168 - DIY Shopify: Adding Missing Features with Theme Code
9/17/25 - Episode 168Episode SummarySee how Shopify store owners can use custom theme code to add missing features or enhance their store’s functionality. Host Scott Austin shares real client examples from recent projects to dem...
Episode 167 - NotebookLM, an AI Assistant for Shopify Success
9/3/25 - Episode 167Episode SummaryThis episode explores Google’s NotebookLM as a “source-grounded” AI assistant that turns your own docs, URLs, videos, and transcripts into actionable insights—useful for Shopify brands that nee...
Episode 166 - Ad Strategies for Small Brands
8/20/25 - Episode 166Episode SummaryTL;DR SummarySmall brands should delay ad spend until product-market fit is proven (around 100 sales). Focus on Google and Meta ads, understanding the difference between se...
Episode 165 - Revenue Growth Through Ads
8/13/25 - Episode 165Episode SummaryIn this episode, Scott Austin speaks with Sean McCarthy from Customers.ai, a customer acquisition expert, to explore how eCommerce brands can significantly grow revenue through p...
Episode 164 - Customer Loyalty with Blue Shark Journey
7/30/25 - Episode 164Episode SummaryStacey Blood of Blue Shark Journey explains how his brand builds customer loyalty by educating aquarium owners through personalized journeys via SMS and WhatsApp. Instead of relying on ...
Episode 163 - SMS with Nikita Vakrushev
7/16/25 - Episode 163Episode Summary Scott Austin talks with Nikita Vakrushev from Aspekt about using SMS marketing for Shopify stores. Nikita explains how SMS can boost email revenue by up to 20%, an...
Episode 162 - Scott Gets Interviewed
7/2/25 - Episode 162Episode SummaryHost Scott Austin shares a special episode where he is interviewed on the Firing the Man podcast. Scott, the founder of Jade Puma—a Shopify-focused agency based in San Diego—discusses hi...
Episode 161 - AI Commerce with Tanner Larrson
6/18/25 - Episode 161Episode Summary Scott Austin interviews Tanner Larsson to explore how AI is transforming e-commerce. They discuss how traditional SEO strategies are being disrupted by AI-driven search t...
Episode 160 - Tik Tok Shop with Alex Rossman
6/4/25 - Episode 160Episode SummaryHost Scott Austin welcomes Alex Rossman, founder of Rossman Media, to explore the potential of TikTok Shop for Shopify merchants. Rossman, whose agency specializes in social media s...