The Shopify Solutions Podcast
Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
The Shopify Solutions Podcast
Episode 195 - The Shopify Silver Bullet: Hardwork
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9/30/26
Episode Summary
JT from ReptiChip returns as the show's first-ever repeat guest. Two years ago, his reptile supply brand had grown revenue 5x; since then it's done it again, for roughly 25x growth in three and a half years. JT and Scott break down the three buckets behind that growth:
- Catalog expansion: curating and reselling other brands' products that meet his quality bar, including wholesale vs. dropship, partner deals, and margins.
- Advertising: building in-house skill in Google and Meta, using his own scorecards, and planning top-, middle-, and bottom-of-funnel ads. CPC traffic grew just 6% year over year while revenue from it doubled.
- Email: evolving campaigns, including a brand-authentic sale tied to Steve Irwin.
They also cover growing a marketing team to three full-time people, hiring and keeping good employees (and why location matters), celebrating failure as a way to learn, and why there's no silver bullet: building a brand takes years of hard work.
Show Links
ReptiChip - https://reptichip.com
Video & Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-195-the-shopify-silver-bullet-hardwork