The Shopify Solutions Podcast

Episode 197 - One Employee Brand with Mark Gillilan

• Scott Austin • Season 2026 • Episode 197

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0:00 | 1:00:47

10/28/26

Episode Summary

Mark Gillilan, founder of Kyoto Botanicals, runs his CBD and functional mushroom brand entirely on his own. He and Scott discuss what he’s learned teaching himself Shopify code, and the apps that earn their place in his store.

Topics include:

  • Cleaning up leftover code from uninstalled apps
  • Duplicating your theme and tracking changes in GitHub
  • Using IndexNow and Bing to improve AI search visibility
  • Judge.me reviews and their influence on AI recommendations
  • Cart drawer upsells and free-shipping thresholds
  • Klaviyo, and why Mark dropped subscriptions
  • Insights from Microsoft Clarity session recordings
  • Price-per-unit bundle pricing to drive multi-pack sales


Show Links

- Kyoto Botanicals - https://kyotobotanicals.com/
- Index Now - https://apps.shopify.com/indexnow
- Judge.me - https://apps.shopify.com/judgeme
- Amp Slide Cart Upsell Drawer - https://apps.shopify.com/slide-cart

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-197-one-employee-brand-with-mark-gillilan