The Shopify Solutions Podcast
Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
Episodes
143 episodes
Episode 143 - Shopify SEO with Joshua George
10/9/24 - Episode 143Episode Summary In Episode 143 of the Shopify Solutions Podcast, Joshua George, an SEO expert from ClickSlice, discusses the importance of SEO for Shopify stores. He highlights strategies suc...
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Season 2024
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Episode 143
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54:09
Episode 142 - Harris vs. Trump: eCommerce Showdown
9/25/24 - Episode 142Episode SummaryIn this episode, Scott Austin compares the eCommerce stores for the Kamala Harris and Donald Trump campaigns. The episode examines the strengths and weaknesses of each store’s structure...
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Season 2024
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Episode 142
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49:02
Episode 141 - eMail Marketing with Bahzad Trinos
9/11/24 - Episode 141Episode SummaryIn this episode, Scott Austin interviews Bahzad Trinos, co-founder of WonderLooper, about his experiences with email marketing for his luxury apparel brand. They discuss the importance ...
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Season 2024
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Episode 141
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49:45
Episode 140 - Now is the Time to Create Your Holiday Campaign
8/28/24 - Episode 140Episode SummaryIn episode 140 hear about the importance of early preparation for holiday marketing campaigns. The episode provides actionable tips for e-commerce brands to start planning and executing...
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Season 2024
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Episode 140
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20:15
Episode 139 - The Technical Details of Shopify Campaigns
8/14/24 - Episode 139Episode SummaryIn this podcast episode, Scott Austin delves into the technical details of setting up Shopify marketing campaigns. He highlights how to create effective campaigns that go beyond simple ...
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Season 2024
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Episode 139
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34:16
Episode 138 - Browse Abandonment Flow
7/31/24 - Episode 138Episode SummaryIn Episode 138 of the Shopify Solutions Podcast, Scott Austin discusses the importance of browse abandonment flows in Shopify stores. He explains that these flows re-engage visitors who...
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Season 2024
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Episode 138
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11:35
Episode 137 - Our New Shopify App
7/17/24 - Episode 137Episode SummaryIn Episode 137 of the Shopify Solutions Podcast, Scott Austin introduces JadePuma's new Shopify app, "Flex Theme Sections." This app is designed specifically for the Flex theme, offerin...
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Season 2024
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Episode 137
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8:15
Episode 136 - Prime Day Campaigns for Shopify Stores
7/3/24 - Episode 136Episode SummaryThis episode highlights the benefits of creating your own marketing campaign around Amazon's Prime Day, even if you're not selling on Amazon. Prime Day, which generated over $12 billion ...
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Season 2024
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Episode 136
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7:31
Episode 135 - Shopify Flow: A Must Have App for Every Store
6/19/24 - Episode 135Episode SummaryIn episode 135 of the Shopify Solutions Podcast, Scott Austin discusses the Shopify Flow app, a powerful tool for automating repetitive tasks in a Shopify store. Originally exclus...
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Season 2024
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Episode 135
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10:21
Episode 134 - Let's look at some Shopify Welcome Series
6/5/24 - Episode 134Episode SummaryIn Episode 134 of the Shopify Solutions Podcast, Scott Austin analyzes the Welcome eMail Series from three electric scooter brands: Voro Motors, Segway, and Niu. He reviews the content, ...
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Season 2024
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Episode 134
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35:45
Episode 133 - Getting Your First 100 Sales
5/22/24 - Episode 133Episode Summary In this podcast episode, Scott Austin discusses the challenge of achieving the first 100 sales for new e-commerce entrepreneurs. He highlights the importance of understanding product/...
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Season 2024
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Episode 133
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16:33
Let's Review Some Shopify Stores
5/8/24 - Episode 132Episode SummaryIn this episode, Scott Austin reviews three Shopify stores focused on men's shoes. In this mobile-only review, Scott evaluates stores named Big Shoes, Jay Butler, and Wide Fit Shoes, d...
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Season 2024
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Episode 132
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57:45
Scorecard for your Shopify Store
4/24/24 - Episode 131Episode SummaryIn this episode, Scott Austin introduces a scorecard tool for assessing your Shopify store's performance. The episode outlines how this scorecard helps store owners identify strengths and w...
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Season 2024
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Episode 131
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14:33
5Xing a Shopify Store
4/10/24 - Episode 130Episode SummaryIn this episode, Scott Austin talks to JT, owner of ReptiChip. JT has grown the revenue of his Shopify store 5X in the past year and a half. Listen to him tell how has done this...
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Season 2024
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Episode 130
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1:06:34
Event Strategies for Shopify Stores
3/27/24 - Episode 129Episode SummaryIn this episode, Scott Austin discusses strategies for maximizing business gains from participating in various events such as industry trade shows, local community events, pop-up shop...
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Season 2024
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Episode 129
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15:10
Making Your First Video
3/13/24 - Episode 128Episode SummaryThis podcast episode offers a comprehensive guide on creating simple yet effective videos for e-commerce content marketing, emphasizing the importance of video content in 2024. The host...
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Season 2024
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Episode 128
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28:52
Building Your List Through Other Channels
2/28/24 - Episode 127Episode SummaryIn this podcast episode, the focus is on strategies for Shopify store owners to incorporate customers from third-party channels like Amazon, Etsy, and eBay into their email marketing li...
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Season 2024
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Episode 127
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14:24
Video Content in eCommerce
2/14/24 - Episode 126Episode SummaryThis episode discusses the importance and effectiveness of video content in e-commerce, using a case study of a company known for its aggressive video marketing strategy. It highlights ...
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Season 2024
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Episode 126
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32:10
How Aggressive is your Marketing?
1/31/24 - Episode 125Episode SummaryIn this podcast episode, Scott Austin critiques Bearskin Tactical's marketing by reviewing 62 promotional emails he received from them in a month. He notes their aggressive marketing, w...
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Season 2024
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Episode 125
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40:41
Add This Page for SEO
1/17/24 - Episode 124Episode SummaryThis episode offers advice on improving SEO traffic for e-commerce sites. The episode emphasizes the importance of creating a dedicated page for discount codes, with a focus on optimizi...
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Season 2024
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Episode 124
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7:17
47 Ideas for Post-Purchase eMail Flows
1/3/24 - Episode 123Episode SummaryIn this episode, Scott, discusses the significance of email marketing for e-commerce brands, particularly those using Shopify and Klaviyo. He emphasizes that well-executed email strategi...
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Season 2024
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Episode 123
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21:29
Using AI in Customer Support
12/20/23 - Episode 122Episode Summary:This episode discusses the use of AI, particularly a new feature called GPTs, in improving the efficiency and accuracy of customer support for e-commerce brands. The host, a proponent of AI,...
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Season 2023
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Episode 122
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20:47
Color Palette for your Shopify Store
12/6/23 - Episode 121Key topics include:Importance of Color Palette: Emphasizes the role of a consistent color palette in brand recognition and emotional connection with the audience. Colors distinguish a brand ...
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Season 2023
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Episode 121
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25:29
Let's Review Some Black Friday Campaigns
11/22/23 - Episode 120This podcast episode by Scott Austin focuses on analyzing Black Friday marketing strategies of Shopify stores. Scott begins by searching for "Black Friday deals Backpack 2023" on Google and examines the results, pa...
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Season 2023
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Episode 120
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36:22
Shopify Product Recommendations Done Right
11/8/23 - Episode 119The podcast episode discusses the selective use of product recommendations on Shopify. Unlike Amazon, which has a vast catalog, Shopify stores should use recommendations sparingly. Scott Austin suggests using them f...
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Season 2023
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Episode 119
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17:47