The Shopify Solutions Podcast
Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
The Shopify Solutions Podcast
Episode 183 - How to Use the Shopify Knowledge Base App for Agentic Commerce
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4/15/26
Episode Summary
As AI agents like ChatGPT and Perplexity become a growing sales channel, Shopify store owners need to think beyond traditional SEO. This episode explores the concept of Agentic Commerce — where AI acts as a conversational sales associate, guiding customers through research and even checkout — and why structuring your store data for AI is now essential.
Host Scott Austin walks through Shopify's free Knowledge Base app, which lets merchants create a structured, machine-readable feed of store facts and FAQs that AI agents can reference directly. Scott covers how to install the app, audit and correct auto-generated FAQs, and fill in content gaps — as well as how to use the app's FAQ Query Log to uncover the questions shoppers are asking AI agents that your store isn't yet answering. A practical, beginner-friendly guide to getting your store ready for the future of commerce.
Show Links
- Shopify Knowledge Base app - https://apps.shopify.com/shopify-knowledge-base
- Datify - https://apps.shopify.com/datify
Video & Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-183-how-to-use-the-shopify-knowledge-base-app-for-agentic-commerce