The Shopify Solutions Podcast
Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
The Shopify Solutions Podcast
Episode 194 - AEO for Shopify Stores
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9/16/26
Episode Summary
Answer Engine Optimization is how your products get recommended when a shopper asks ChatGPT, Claude, or Gemini what to buy. Two of my clients are now getting about 7% of their sales from AI, so this is a real channel, even though it's still under 1% of retail traffic overall.
In this episode I walk through the two halves of AEO work: on-site, which is the structured data and content that controls how AI understands your products, and off-site, which is the third-party citations that determine whether AI actually recommends you. Then I show three client stores live across all three AI engines. All three got identical on-site work through Datify. Mulberry Park Silks and ReptiChip rank at the top. Healing Home Foods doesn't appear at all. The difference is entirely off-site.
Also covered:
- Why AEO is not SEO, and why unlinked mentions matter more than backlinks
- What's happening to Reddit, and why you shouldn't build your strategy on it
- The citation tactics that are actually reachable for a small brand with no PR budget
- A five-query test you can run this week to score where your store stands
Show Links
- Episode 182 - A Practical Guide to Shopify’s Agentic Storefronts - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-182-a-practical-guide-to-shopify-s-agentic-storefronts
- Episode 183 - How to Use the Shopify Knowledge Base App for Agentic Commerce - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-183-how-to-use-the-shopify-knowledge-base-app-for-agentic-commerce
- Mulberry Park Silks - https://mulberryparksilks.com/
- Citation - https://www.forbes.com/sites/forbes-personal-shopper/article/the-best-silk-sheets/
- Citation - https://www.womenshealthmag.com/life/g28686955/best-silk-sheets/
- Citation - https://www.usnews.com/360-reviews/sleep/best-silk-sheets
- Reptichip - https://reptichip.com/
- Citation - https://reptifiles.com/ball-python-care-guide/ball-python-substrate/
- Citation - https://www.smallpetexpert.com/reptiles/best-ball-python-substrate/
- Citation - https://peteducate.com/best-substrate-for-ball-pythons/
- Healing Home Foods - https://healinghomefoods.com/collections/raw-crackers/products/pizza-thins
- Datify - https://apps.shopify.com/datify
Video & Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-194-aeo-for-shopify-stores