The Shopify Solutions Podcast
Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
The Shopify Solutions Podcast
Episode 170 - Storytelling with Video
10/15/25
Episode Summary
The host, Scott Austin, interviews filmmaker Jake Isham on how to use video as a storytelling tool for brands and e-commerce stores.
đź’ˇ Key Takeaways
Why video matters for e-commerce & brand building
- Jake argues that video is one of the strongest ways to convey brand identity, build trust, and engage audiences — especially because good video content can attract attention in a crowded space.
What makes a video “great”
- Uniqueness and visual hooks are crucial to grab attention.
- Use storytelling over just listing specs — focus on the problem your product solves and the emotions around it.
- Speak your customer’s language. Use their words when describing their pain points or needs.
Experimentation is key
- You might not know up front which video concept will “stick,” so try multiple versions and see what resonates.
Practical advice for smaller brands / DIYers
- Many small brands start using just their phone and free editing software.
- Be realistic about the time investment needed for shooting, editing, and refining video work.
- Distribute videos broadly: YouTube is emphasized (as the 2nd largest search engine) and has SEO benefits beyond just a video channel.
Show Links
- Website - https://www.jakeisham.com/
- LinkedIn - https://www.linkedin.com/in/jakeisham/
- Brand-It! Calendar - https://apps.shopify.com/brand-it-calendar
Transcript & Video
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-170-storytelling-with-video