The Shopify Solutions Podcast
Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
The Shopify Solutions Podcast
Episode 169 - Create Videos or Fail
10/1/25
Episode Summary
The episode stresses that video content is essential for Shopify brands—without it, you risk being invisible. Guest Sonja from Partly Sunny Projects shows how authentic, consistent TikTok videos (often cross-posted to Instagram and YouTube Shorts) build brand identity and engagement.
Key points:
- Video differentiates your brand when products are commoditized.
- Consistency beats perfection—Sonja made thousands of trial videos before finding her rhythm.
- Keep it simple—a phone and in-app editing are enough.
- Focus on engagement and branding, not just hard sales or vanity metrics.
Takeaway: Start making videos now. Authenticity and persistence matter more than polish.
Show Links
- Partly Sunny Projects - https://partlysunnyprojects.com/
- Badgezilla - https://apps.shopify.com/badgezilla
Transcript & Video
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-169-create-videos-or-fail