The Shopify Solutions Podcast
Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
The Shopify Solutions Podcast
Episode 163 - SMS with Nikita Vakrushev
7/16/25 - Episode 163
Episode Summary
Scott Austin talks with Nikita Vakrushev from Aspekt about using SMS marketing for Shopify stores. Nikita explains how SMS can boost email revenue by up to 20%, and shares when and how brands should get started—starting with collecting consent and adding SMS to flows before launching campaigns. They discuss best practices, legal opt-in rules, and why Klaviyo is a solid all-in-one platform for both email and SMS.
Show Links
- Aspekt - https://aspektagency.com/
- Nakita on LinkedIn - https://www.linkedin.com/in/nikita-v/
- Badgezilla - https://apps.shopify.com/badgezilla
Transcript & Video
https://jadepuma.com/blogs/shopify-tutorials/episode-163-sms-with-nikita-vakrushev