The Shopify Solutions Podcast
Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
The Shopify Solutions Podcast
Episode 159 - Name Your Brand
5/21/25 - Episode 159
Episode Summary
In this episode, host Scott Austin delves into the nuanced process of selecting a brand name and corresponding domain. He emphasizes that there's no universal formula for this task, highlighting the importance of creativity and personal judgment.
🔑 Key Takeaways:
- Early Naming: Establishing a brand name early can transform an abstract idea into a tangible identity, aiding in clearer communication with teams and stakeholders.
- Industry Research: Understanding your industry or niche is crucial. Analyzing how competitors name their brands can help you align with industry norms and avoid potential legal issues, such as trademark conflicts.
- Avoiding Confusion: Differentiation is key. For instance, in industries where many brands use similar naming conventions (like "water" in water filter products), it's important to choose a name that stands out to prevent customer confusion.
- Domain Considerations: Selecting a domain name that aligns with your brand is vital. It should be easy to remember, spell, and ideally, reflect your brand's essence.
Show Links
- Brand It! Calendar - https://apps.shopify.com/brand-it-calendar
- Trademarks Episode - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-113-trademarks-for-your-brand
Transcript & Video
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-159-picking-a-name-for-your-brand