The Shopify Solutions Podcast
Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
The Shopify Solutions Podcast
Episode 157 - Quiz Funnels with Dylan Lam
4/22/25 - Episode 157
Episode Summary
In Episode 157 of the Shopify Solutions Podcast, Dylan Lam from Omirank discusses using quiz funnels to boost Shopify store conversions by up to 50%. Quizzes build trust by asking strategic questions and recommending products based on customer responses.
Key points:
- Focus on the quiz goal first (conversion vs. expertise).
- Track quiz step completion rates.
- Best traffic sources: search ads and email, not social media.
- Tools like Typeform work well, even without native Shopify integration.
✨ Bottom line: Quiz funnels personalize shopping, increase trust, and drive sales when done right.
Show Links
- Omirank - https://omirank.com/
- Dylan on Linkedin - https://www.linkedin.com/in/digitaldylanofficial/
- Linear Shopping Experiences App - https://apps.shopify.com/linear-shopping-experience
Transcript & Video
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-157-quiz-funnels-in-your-shopify-store