
The Shopify Solutions Podcast
Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
The Shopify Solutions Podcast
Episode 150 - Klaviyo eMail with Dan Nikas
1/15/25 - Episode 150
Episode Summary
In Episode 150 of the Shopify Solutions Podcast, host Scott Austin interviews Dan Nikas, owner of Elite Brands, to discuss the significance of email marketing for online brands, particularly through Klaviyo. Dan emphasizes that email marketing can contribute approximately 30% of a brand's revenue, highlighting its importance alongside other marketing channels. He shares insights on building effective email flows, such as welcome series and abandoned cart sequences, and underscores the value of personalized communication with customers. The conversation also touches on the integration capabilities of Klaviyo with Shopify and other platforms, making it a versatile tool for e-commerce businesses.
Show Links
- Elite Brands - https://www.elitebrands.org/
- Klaviyo (affiliate link) - https://jadepuma.com/klaviyo
- Gleam - https://gleam.io
- Brand-It! Calendar - https://apps.shopify.com/brand-it-calendar
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-150-klaviyo-email-with-dan-nikas
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-150-klaviyo-email-with-dan-nikas