The Shopify Solutions Podcast
Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
The Shopify Solutions Podcast
Event Strategies for Shopify Stores
3/27/24 - Episode 129
Episode Summary
In this episode, Scott Austin discusses strategies for maximizing business gains from participating in various events such as industry trade shows, local community events, pop-up shops, workshops, and more. He emphasizes the importance of not just selling but also using these opportunities to better understand customers and collect email addresses. Austin suggests that rather than primarily talking about the brand and products, engaging in listening and asking questions can provide valuable insights into product-market fit. He provides a list of questions aimed at deepening understanding of customer needs and preferences. Additionally, he explains the psychological advantages of an "Enter to Win" campaign over discount offers for collecting email addresses, highlighting how excitement, anticipation, and the perception of winning a valuable prize can significantly increase participation and engagement. Austin outlines practical steps for setting up an email collection process using tools like Klaviyo and Shopify, and concludes by reiterating the dual goals of understanding customers better and efficiently collecting email addresses at events.
SHOW LINKS
- Klaviyo - https://jadepuma.com/klaivyo (Affiliate Link)
- Adding the Event to your Klaviyo form - https://www.youtube.com/watch?v=h4iveBpSt6A
TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-129-getting-the-most-out-of-events
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