The Shopify Solutions Podcast
Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
The Shopify Solutions Podcast
How Aggressive is your Marketing?
1/31/24 - Episode 125
Episode Summary
In this podcast episode, Scott Austin critiques Bearskin Tactical's marketing by reviewing 62 promotional emails he received from them in a month. He notes their aggressive marketing, with emails sent out twice daily, often featuring engaging visuals and emojis. However, he disapproves of their deceptive sales tactics, where the company advertises fake sales with inflated list prices that never change.
Austin acknowledges the effectiveness of Bearskin Tactical's approach in terms of customer engagement and expanding their product line. He commends their email copywriting, creative use of urgency, and product presentation strategies, including the use of animated graphics and tiered pricing discounts.
Yet, he advises against duplicating their dishonest sales strategy and stresses the importance of honest marketing. He suggests having unique landing pages for each campaign for SEO benefits and challenges listeners to consider increasing the frequency of their honest email campaigns to enhance their marketing efforts.
TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast
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