The Shopify Solutions Podcast
Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
The Shopify Solutions Podcast
Shopify Product Recommendations Done Right
11/8/23 - Episode 119
The podcast episode discusses the selective use of product recommendations on Shopify. Unlike Amazon, which has a vast catalog, Shopify stores should use recommendations sparingly. Scott Austin suggests using them for complementary products, like Ortho Bracing's ice packs for therapy machines, and for upselling, as with Chama Valley Meat Co.'s bundled meat products. He recommends manual over automatic recommendations due to Shopify stores typically having less data. For stores with product lines or franchises, like The Game Steward's board games, custom code can highlight related products. The key takeaway is to use recommendations to enhance, not distract from, the customer's shopping experience.
VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-119-shopify-recommended-products-done-right
SHOW LINKS
- Chama Valley Meat Co - https://chamavalleymeatco.com/
- OrthoBracing - https://orthobracing.com/
- The Game Steward - https://www.thegamesteward.com/
- Youth & Earth - https://youthandearth.com/
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