1/3/24 - Episode 123
Episode Summary
In this episode, Scott, discusses the significance of email marketing for e-commerce brands, particularly those using Shopify and Klaviyo. He emphasizes that well-executed email strategies can contribute significantly to a brand's revenue, potentially accounting for one-quarter to one-third of it. The discussion revolves around two types of emails: campaigns (bulk emails for events like sales) and flows (triggered emails sent to individuals based on specific actions like making a purchase).
Scott highlights the importance of post-purchase email flows as a tool to convert one-time buyers into repeat customers. He suggests various post-purchase email ideas, initially covering basic notifications already provided by Shopify like order confirmation, shipping and delivery notifications, and requests for reviews.
The focus then shifts to more strategic email flows that brands should set up using their email tool. These include personalized thank you notes, delayed shipping notifications, reminders of warranties or guarantees, cross-sell recommendations, replenishment reminders, subscription options, and suggestions for product replacements or upgrades.
Additionally, Scott proposes ideas for engaging customers beyond direct sales, such as educating them about products, sharing maintenance tips, suggesting product customizations, and offering ideas for different uses or upcycling of products. He also touches on incorporating brand stories, sustainability practices, and community involvement in emails.
For implementation, Scott advises keeping each email focused on a single topic and call to action, creating product-specific flows, managing multiple flows for ease, and not worrying about sending too many emails if they offer value. He underscores the necessity of content creation in email marketing and the iterative process involved in developing effective content.
The episode concludes with Scott reiterating the importance of post-purchase emails in growing a business and enhancing customer engagement, emphasizing the need to tailor these strategies to fit the brand's voice and customer demographics.
TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-123-49-ideas-for-post-purchase-email-flows
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