7/5/23 - Episode 110
Host Scott Austin discusses the importance of a compelling welcome series in email marketing. He emphasizes that a well-crafted welcome series is crucial for brand building, customer engagement, and retention. Scott advises against focusing solely on revenue generation in the welcome series, instead suggesting it should be used to tell the brand's story and differentiate it from competitors. He provides practical tips on creating a welcome series, including reusing existing content and planning an ideal series. He concludes by suggesting 20 potential topics for welcome series emails and provides a link to 67 more ideas.
FULL LIST OF CONTENT IDEAS - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-110-make-a-compelling-welcome-series
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