5/10/23 - Episode 106.
In this episode, the host, Scott Austin, emphasizes the importance of consistent branding across all customer touchpoints, especially emails, for Shopify stores. He highlights the benefits of incorporating branding elements in emails, such as reinforcing brand identity, building trust, and gaining a competitive advantage.
The episode discusses the challenges of maintaining consistency in branding due to the use of various tools for customer engagement. Scott provides a solution for creating consistent branding in Shopify email notifications using Klaviyo, an email marketing platform.
The process of customizing email notifications involves four steps:
In summary, implementing consistent branding across Shopify email notifications requires some effort but significantly contributes to the overall brand-building process, helping stores stand out from competitors.
SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-106-add-rich-branding-to-your-shopify-notification-emails
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